What is typesetting? This is a common question we receive from clients, and I’m here to shed some light on the process.
Before I get into it, typesetting is subtle—almost invisible—work. When done properly, it makes the reading experience pleasant and the book aesthetically pleasing. This is the goal of the typesetter: To make the page look as good as possible so readers won’t be pulled out of the story due to awkward spacing, loose or tight lines, or improper book organization. When a typesetter is finished with their work, a reader will likely never even know the typesetter had a hand in the book at all, since they’ll be so engrossed in the narrative itself.
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