What is typesetting?

What is typesetting? This is a common question we receive from clients, and I’m here to shed some light on the process.

Before I get into it, typesetting is subtle—almost invisible—work. When done properly, it makes the reading experience pleasant and the book aesthetically pleasing. This is the goal of the typesetter: To make the page look as good as possible so readers won’t be pulled out of the story due to awkward spacing, loose or tight lines, or improper book organization. When a typesetter is finished with their work, a reader will likely never even know the typesetter had a hand in the book at all, since they’ll be so engrossed in the narrative itself.

Continue reading “What is typesetting?”

Why You Need a Book Designer

Whether to work with a book designer or design your book yourself is an important decision. Working with a professional book designer offers many benefits, explained below.

Book designers know books.

This may seem obvious, but book designers have studied the craft of book design, which is a more specialized form of graphic design. Through years of training and studying, they’ve learned the parts of a book, design terminology, and different book design techniques that will make a statement to readers. Just through gut instinct, they know what sort of design styles are suitable for each unique project.

Continue reading “Why You Need a Book Designer”